The Difference between Posts and Pages

At the beginning of this lesson, it would be instructive to explain the difference between a post and a page. It is usually said that posts represent dynamic and pages static contents. Posts are placed in certain categories and most often displayed in reverse chronological order. A blog is a typical example of such content, and the other examples of posts could be news and articles covering various topics which are constantly updated. By contrast, pages are designed for contents that change very little over time; they usually contain information about the site owner (About Us page), contact information and similar contents.

Creating New Posts

To create a new post, select the Add New option that appears when you click on Posts in the main WordPress menu – or choose the New → Post option in the horizontal menu bar (toolbar). A new window will pop up with options for creation of posts. After you enter the title and the content itself, you can apply additional text formatting with the help of tools similar to those that you can find in text editors such as Microsoft Word. On the right side of the screen there are options that determine further state of the post you have just created. If you want to publish it right away, press Publish and it will show up on the top of your posts page; you can also schedule its publishing for an exact point of time in the future. In Categories section you can place your post in a certain category or even make a new category by pressing the Add New Category button. By adding tags in the Tags section you enable reader to quickly determine what the post is about. In the end, in the Featured Image section you can select an image you want to assign to your post. In most cases, this image is placed at the top of the post, although its position depends on the selected WordPress theme.

Creating New Pages

To create a new WordPress page, select the Add New option that appears when you click on Pages in the main WordPress menu, or select the New → Page option in the horizontal menu bar. The window that will pop up has the same text editor as in the case of making a new post, hence text entry and formatting are done in the same way. Of course, since this is a content that is organized in a different way, there are no Tags and Categories sections here; instead, we have the Page Attributes section inside of which you can change the order of pages or establish the child/parent relationship between them.

Required Pages

While the choice of content on individual pages is mainly up to you, WordPress demands that you determine which page is going to be your Home page. Also, there are pages your website should certainly have if you want it to look professional.

Home Page

According to default WordPress settings, Home page is the one that contains your last 10 posts. By selecting the Settings → Reading option in the main menu, you can set some other page as your Home page. If the purpose of your website is to present your company or business, it is logical that you will want to set as Home page the page where you cite the most important details about your business.

About Us Page

This page is an essential part of almost every website. Depending on what kind of products or services you offer, here you should write something that will prompt the potential client to choose you among the others. It is very important to present the information in a brief and succinct way and to add some visual appeal to this page. If these conditions are met, the About Us page will serve its basic purpose, which is to present you in the best way to a large circle of people.

Contact Page

Contact page is indispensable if you want users to establish a connection with you either for the purpose of using your products or services or to obtain additional information about them. WordPress offers a large number of contact forms which are available as plugins. Also, many designers put Google maps on this page in order to visually pinpoint the headquarters of your business. Google maps are also available as a plugin and are easy to implement.

Required E-Commerce Pages

There are some pages on your website that are required by law if you are involved in online sale of products and services. In general, these pages are Terms of Use, Refund Policy, Privacy Policy and Contact Details. It is not necessary to put all these sections on separate pages, but you certainly need to dedicate due attention to this information. If you don’t do that, it is possible that the payment processors will not approve conduct of transactions on your website. Clear and unambiguous guidelines that you provide in these sections will make your clients feel safer when doing business with you.