The Antiquarian Book is a website dedicated to holding online auctions of old, rare and precious books. We deal in a wide range of 16th-20th century antiquarian titles, specializing in rare first editions, fine bindings and illustrated books, as well as scarce books and documents about Africa, Asia and China.
Tasks
- Website design (WordPress)
- Banner/icon/call to action buttons design (Photoshop)
- Website maintenance
- Image optimization for the web (compression and seo)
- Search engine optimization (SEO)
- Google analytics and webmaster tools setup
- Online marketing
- Google local business
- Social media marketing
- Auction module setup
- Creating email templates for different email promotional campaigns
- Email marketing
- Spreading brand awareness through review websites enlistment
- Planning of all future website activities, content creation ideas…
- Advising on methonds of online promotions, picking up good websites for advertisement purposes…
- Education of employees working on the site on subjects like: seo, social media and web standards, so that they could create better content for the site
